EFG Hermes، an EFG Holding company، and the leading Investment Bank in MENA، announced today that its private equity arm has launched a USD 300mn Saudi Education Fund (“SEF”) with the target of building an institutional world-class K-12 operator in the Kingdom of Saudi Arabia. SEF aims to capitalize on the clear market opportunity that is evidenced by the growing student population in private schools، which is expected to more than double in line with Saudi’s 2030 vision targets and the critical need for strong operators to cater to such growing demand.

EFG Hermes also announced that SEF has entered into definitive agreements with GFH Financial Group (“GFH”)، a leading and dynamic financial group in the GCC، to acquire a portfolio of international schools owned by private equity funds managed by GFH under the brand name of Britus Education. This portfolio includes four schools in Saudi Arabia، two in the UAE، and one in Bahrain، boasting a total capacity of approximately 12،000 students، with nearly 8،000 students currently enrolled.

“Britus Education represents a distinctive and innovative school brand and platform across the GCC، offering a transformative educational experience. GFH is proud to partner with EFG Hermes to leverage its extensive track record in the education sector and to continue the growth of Britus to new heights. Building on EFG Hermes’ solid success and experience in managing a model educational fund in Egypt، together، we strive to enhance access to high-quality education، and foster excellence by providing the best learning experiences to students،” said Khaldoun Haj Hasan، Chief Executive Officer of GFH Equities.

"I am thrilled to announce that our Saudi Education Fund has made its inaugural investment in the Kingdom of Saudi Arabia and the broader GCC region with the acquisition of a substantial and diversified portfolio،" stated Karim Moussa، Co-CEO of EFG Hermes. "Drawing on the expertise and insights we've gained over the past five years while establishing Egypt’s premier K-12 operator، EEP، we are poised to deliver exceptional educational services to our new student populations. Through this investment، we are committed to ensuring that Britus Education flourishes and adapts to the dynamic needs of students and communities throughout the region."

Egypt Education Platform (“EEP”) was launched under EFG Hermes’ first education fund back in 2018، and since then، the company acquired، developed، and successfully integrated a uniquely diversified portfolio of 25 assets spreading across Egypt and comprising (i) 23 schools and pre-schools offering 5 curricula (American، British، IB، Montessori and Egyptian National curriculum) with a combined capacity of c.25k students، (ii) an education content business that serves between 3-4mn students annually (“Selah El Telmeez”)، and (iii) a specialized transportation business that transports over 3k students daily (“Option Travel”).

The transaction is subject to certain conditions and regulatory approvals. PwC Middle East served as financial and tax advisor to SEF and White & Case as legal counsel.

 

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EFG Hermes Completes Advisory on the IPO of Nice One – The first unicorn company in the tech space to debut on the main Saudi Exchange

EFG Hermes، an EFG Holding Company and the leading investment bank in the Middle East and North Africa (MENA)، announced today that its investment banking division successfully completed its advisory on the unicorn initial public offering (IPO) of Nice One Beauty، the leading beauty and personal care e-commerce platform in Saudi Arabia، representing the first e-commerce platform to be listed on the main Saudi Exchange. 
Nice One offered a total of 30% of its total issued share capital through the sale of 34.65 million ordinary shares at SAR 35 per share، representing an offer size of USD 323 million and implying a market capitalization of SAR 4.0 billion (USD 1.0 billion).   
The IPO captured the attention of local، regional، and international investors، with the total book covered approximately 139.4 times. The company began trading today under the ticker “NICE ONE”.    
Saud Altassan، CEO of EFG Hermes KSA، commented، “We are proud to have played a role in yet another milestone transaction in Saudi Arabia’s capital market، further cementing our position as a trusted advisor in the Kingdom. This IPO underscores the growing appetite for dynamic، tech-enabled businesses like Nice One and highlights the robust demand from investors for new opportunities in Saudi Arabia، such as the e-commerce sector. This transaction reinforces EFG Hermes’ edge in advising on tech transactions and growth stories across the region and reflects its strong commitment to leverage deep expertise and strong investor relationships to bring landmark deals to fruition، such as the IPO of Nice One.”
Amr Abdel-Khabir، Managing Director at EFG Hermes’ Investment Banking division، added، “The successful completion of the Nice One IPO reflects the increasing maturity and dynamism of the Saudi capital market، as well as investor appetite for growth stories in the Kingdom. As one of the region’s leading e-commerce platforms، Nice One is well-positioned to capitalize on the rapid digital transformation in Saudi Arabia. This transaction further reinforces our ability to deliver seamless execution and strategic advisory to our clients، while highlighting the strength of the founder-led team that brought Nice One to what it is today.  We are delighted to be part of Nice One’s success journey.” 
Founded in 2017 by Omar and Abdulrahman AlOlayan، the Nice One platform sells over 28،000 SKUs across categories، including makeup، perfume، care، and others from more than 1،200 international and local brands. The company currently offers both international brands and its own exclusive product lines. Nice One reported revenue of USD 186 million for the first nine months of 2024، up 36% year-on-year، with a net profit of USD 17.6 million، more than double the same period last year، a testament of the strong growth profile of the company.
EFG Hermes acted as joint Financial Advisor، Bookrunner، and Underwriter on the transaction.

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  • EFG Hermes Completes Advisory on the IPO of Nice One – The first unicorn company in the tech space to debut on the main Saudi Exchange
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