Valu، MENA’s leading universal financial technology powerhouse، today announced a partnership with ShipBlu and PayTabs Egypt to transform payment methods for e-commerce deliveries in Egypt. This collaboration allows Valu customers to use their Valu limit to pay for online orders delivered by ShipBlu directly through ShipBlu's myBlu app، even if the seller is not within the Valu merchant network.

PayTabs Egypt is providing secure payment processing technology to facilitate this seamless payment integration via Payment-on-Delivery (PoD).

The partnership targets e-commerce merchants and consumers، emphasizing the shift towards a cashless society. Through this collaboration، Valu customers who receive their shipments via ShipBlu can now utilize their Valu accounts for payments through the myBlu app. This innovation extends the convenience of the myBlu app، developed by ShipBlu to transform Egypt's Cash-on-Delivery experience into a Payment-on-Delivery (PoD) model. Payment methods supported include credit or debit card payments، QR code payments، and eWallets، and are now enhanced by Valu's financing services.

Commenting on the partnership، Motaz Lotfy، Business Development and Strategic Partnerships Senior Director of Valu، said، “Our collaboration with ShipBlu and PayTabs Egypt is a significant step forward in our mission to provide flexible and accessible financing options for our customers. This partnership enables us to bridge the gap between traditional cash-on-delivery models and digital payment methods، providing a seamless and efficient experience for all users via ‘Payment on Delivery’ (PoD). As Egypt continues to transition towards a cashless society، we are committed to driving innovation and supporting the digital economy through strategic partnerships like this one. Together with ShipBlu and PayTabs Egypt، we are setting a new standard for e-commerce payments، ensuring that both merchants and consumers benefit from the latest advancements in financial technology.”

Ali Nasser، Co-Founder and CEO of ShipBlu، commented، “As Egypt transitions towards a more cashless society، the concept of ‘Cash on Delivery’ is quickly becoming ‘Payment on Delivery’ (PoD). Through our myBlu app، ShipBlu is determined to lead this transformation within the shipping industry. Our seamless partnership with Valu and PayTabs Egypt demonstrates the robustness of the infrastructure we've built to manage the finances of domestic logistics. By providing six different payment methods at your door، we hope to make the online shopping experience even more convenient for shoppers and help our shippers grow their customer base.”

Haytham Morsy، Commercial Country Manager of PayTabs Egypt، added، “We are excited to strengthen our partnership with Valu، serving as the payment gateway for ShipBlu customers to access Valu’s flexible and convenient payment solutions.”

Through this collaboration، PayTabs Egypt's payment platforms will offer Valu's innovative financial technology solutions to ShipBlu’s myBlu app، empowering customers to thrive in an increasingly digital economy.

Launched earlier this year، ShipBlu's myBlu app now supports a variety of payment methods، making it a comprehensive payment gateway for merchants who do not have their own gateways. This flexibility allows shoppers to choose their preferred payment method، enhancing the overall shopping experience and supporting Egypt's progression towards a more digital and cashless economy.

 

About Valu

Valu is the leading universal financial technology powerhouse offering customers and businesses convenient and comprehensive financial solutions. Under its product universe، Valu pioneered Buy-Now، Pay-Later (BNPL) solutions in the MENA region through U، providing customizable financing plans for up to 60 months across more than 6،500 points of sale and over 2،000 websites and apps – covering a diverse array of categories، including home appliances، electronics، home finishing، furniture، residential solar solutions، healthcare، education، travel، and fashion، among others. Valu also offers investment products، an instant cash redemption program، savings solutions، and a financing solution to facilitate the purchase of high-value purchase financing program and e-gift cards through the AZ Valu fund and EFG Hermes ONE، Sha2labaz، Akeed، Ulter، and Flip، respectively. In addition، Valu offers business-to-business through Valu Business. Valu has recently launched its prepaid card and credit card in partnership with Visa. As an award-winning fintech player in the MENA region، Valu embraces a progressive mindset with an agile workforce committed to architecting innovative financial solutions.

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Valu Receives Initial Approval from the Central Bank of Jordan to Launch Operations

Valu، the MENA region’s leading universal financial technology powerhouse، is proud to announce that the Central Bank of Jordan has granted its initial approval for Valu to officially launch BNPL (Buy Now، Pay Later) services in Jordan. This milestone marks a significant step in Valu’s regional expansion، driven by the recognition of Jordan’s dynamic market potential and growing demand for flexible، accessible financial solutions.
As part of its broader growth strategy، Valu recognizes Jordan as a promising frontier and an emerging hub of economic vitality and digital transformation. The company’s comprehensive market assessment underscores the country’s promising growth prospects، fueled by a rising consumer appetite for innovative payment options that enhance purchasing power and financial convenience.
Valu’s advanced BNPL platform is designed to revolutionize how Jordanians shop and pay. By offering flexible installment plans for everyday purchases، whether for retail، electronics، healthcare، or other sectors، Valu enables consumers to acquire goods and services without immediate financial strain. This not only improves their lifestyle by making essential and aspirational products more affordable but also fosters financial inclusion by providing credit access to a broader segment of the population.
For merchants and businesses، Valu’s BNPL solutions present an opportunity to increase sales، attract new customers، and build loyalty through seamless integration. By offering flexible payment options، merchants can enhance customer satisfaction and drive growth in a competitive marketplace.
The Jordanian launch is underpinned by meticulous groundwork، including the recruitment of highly experienced professionals with deep expertise in Jordan’s financial landscape and proven success in fintech innovation. Over recent months، Valu has cultivated strategic partnerships with leading merchants and financial institutions across Jordan، which stands as early evidence of the strong regional demand for its trusted BNPL offerings. These alliances will serve as the foundation for an expanding network committed to delivering smooth، convenient financial experiences to Jordanian consumers and merchants alike.
Adding to Valu’s momentum is its recent listing on the Egyptian Exchange (EGX)، elevating its corporate stature and regional visibility. This milestone not only enhances Valu’s credibility but also opens new pathways for strategic collaborations and regional growth.
Habiba Naguib، Chief Market Expansion and Strategy Officer of Valu، expressed her excitement، stating: “Expanding into Jordan with our BNPL services represents a major leap forward، unlocking new opportunities for consumers and merchants alike. Our platform is designed to empower individuals by offering flexible، responsible credit options that improve their purchasing power and lifestyle. The recent listing on the EGX and Amazon’s strategic investment reinforce our confidence in our growth trajectory and our commitment to transforming digital finance across the region.”
Naguib added: “At our core، we remain dedicated to innovation and financial inclusion. Our financial solutions are tailored to meet the evolving needs of Jordanian consumers and merchants، helping them to transact smarter، grow faster، and live better.”
This expansion into Jordan، reinforced by Valu’s recent milestones and strategic collaboration with Amazon، positions the company as a regional fintech leader committed to fostering economic vitality، promoting financial inclusion، and empowering communities through responsible، flexible credit solutions.

 

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