Valu Partners with Braun to Ease the Accessibility of Grooming Products in Egypt
تاريخ النشر: 25th, March 2024 GMT
Valu، MENA’s leading universal financial technology powerhouse، announced today its strategic partnership with Proctor & Gamble (P&G) to offer innovative financing solutions for Braun's grooming products' consumers in Egypt. The collaboration is set to improve accessibility to Braun's grooming products by providing affordability solutions for consumers.
This collaboration marks the first partnership between a Financial Technology provider and a Fast-Moving Consumer Goods (FMCG) company in Egypt. It will enable customers to purchase Braun products through multiple online and retail channels with special discounts and zero-interest offerings when utilizing Valu's services. This not only benefits consumers by making premium grooming products more affordable but also strengthens Valu's position as a leading provider of innovative financial solutions in the region.
Bassel El Tokhy، Group Chief Operations Officer of Valu، said، “Cultivating strategic partnerships is at the core of Valu's mission to redefine financial accessibility in the MENA region، which is why we are incredibly excited to join forces with P&G to enhance accessibility to Braun's grooming products. At Valu، we believe in empowering consumers by providing them with flexible financial solutions that meet their needs. Through this collaboration، we are not only making premium grooming products more affordable but also streamlining the purchasing process for our customers. The collaboration with Braun is also a steppingstone for future collaborations with other P&G brands across its categories.”
Braun، a trusted brand in Egypt، offers a diverse range of grooming products for both males and females، including shavers، stylers، home laser products، and Silk-épil devices، providing convenience for consumers to groom and style at home.
Karim El Sherif، Chief Marketing Officer – Africa at P&G، commented، “At P&G، we continuously strive to provide our consumers with products that meet their needs and improve their daily lives. Our partnership with Valu allows us to take this commitment further by offering flexible payment options for Braun's grooming products. We believe that removing financial barriers can make our products more accessible to a wider audience، ultimately enhancing consumer satisfaction.”
Since its inception at the end of 2017، Valu has continued to revolutionize the Egyptian fintech landscape through its innovative offerings as part of its broader strategy to improve people’s quality of life and contribute to promoting financial inclusion across the country. Over the years، Valu has consistently pushed the boundaries of the market by introducing innovative and deeply integrated financial solutions. Today، Valu is a household name in Egypt; it plays a pivotal role in fostering financial empowerment and inclusivity within the market، extending its services to include investment products، an instant cash redemption program، and savings solutions through five unique verticals: U، Business، Akeed، Flip، and Invest. Valu has recently launched its pre-paid card and co-branded credit card in partnership with Visa.
المصدر: بوابة الفجر
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EFG Hermes Successfully Completes Advisory on USD 500 Million IPO of Specialized Medical Company on the Saudi Exchange
EFG Hermes، an EFG Holding company and the leading investment bank in the Middle East and North Africa (MENA)،announced today that its investment banking division successfully completed its advisory on the USD 500 million initial public offering (IPO) of Specialized Medical Company(SMC)، one of the leading healthcare providers in the Kingdom of Saudi Arabia، on the Main Market of the Saudi Exchange(Tadawul). This marks EFG Hermes’ third IPO in the healthcare space in the past 12 months، further reinforcing its position as a trusted advisor across the region’s most dynamic sectors.
The company began trading today under the ticker 4019.
Specialized Medical Company offered a total of 30% of its total issued share capital through the sale of 75 million ordinary shares at SAR 25 per share، implying a market capitalization of SAR 6،250 million (USD 1،667 million). The orders recorded during the institutional book-building exceeded SAR 121.3 billion، representing a coverage of 64.7x.
Karim Meleka، Co-Head of Investment Banking at EFG Hermes، said، “We are proud to have advised on the IPO of Specialized Medical Company. Despite heightened geopolitical tensions in the region، the offering attracted overwhelming interest from a diverse base of local، regional، and international investors — a clear vote of confidence not only in SMC’s fundamentals but also in the resilience of Saudi Arabia’s capital markets and the strength of its macroeconomic outlook.”
SMC was founded in 1999 and is one of Riyadh’s leading multi-specialty private healthcare providers، with a 25-year track record of delivering high-quality، patient-centric medical care.The Company operates two state-of-the-art hospitals in Riyadhwith a combined capacity of 578 inpatient beds and 266 outpatient clinics. SMC is strategically expanding into Northern Riyadh، where rapid urban development is creating strong demand for healthcare services. With three additional hospitals، it is expected to capture over 25% of private hospital capacity in the area، establishing a leading position in an underpenetrated region with limited existing healthcare infrastructure – one that is set to become Riyadh’s new urban hub. Once operational، the new facilities are expected to more than double the Company’s current capacity to approximately 1،276 beds and 770 outpatient clinics.
EFG Hermes acted as a Joint Financial Advisor، Joint Bookrunner، and Joint Underwriter on the transaction.
EFG Hermes has advised on six IPOs across the region year to date، including landmark transactions on Tadawul، the Abu Dhabi Securities Exchange، the Muscat Stock Exchange، and the Egyptian Exchange، underscoring its regional leadership in equity capital markets.
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About EFG Holding
EFG Holding (EGX: HRHO.CA – LSE: EFGD) is a financial institution that boasts a remarkable 40-year legacy of success in seven countries spanning two continents. Operating within three distinct verticals — the Investment Bank (EFG Hermes)، Non-Bank Financial Institutions (NBFI) (EFG Finance)، and Commercial Bank (Bank NXT) — the company provides a comprehensive range of groundbreaking financial products and services tailored to meet the needs of a diverse clientele، including individual clients and businesses of all sizes.
EFG Hermes، the leading investment bank in the Middle East and North Africa (MENA)، offers extensive financial services، encompassing advisory، asset management، securities brokerage، research، and private equity. In its domestic market، EFG Holding serves as a universal bank، with EFG Finance emerging as the fastest-growing NBFI platform، comprising Tanmeyah، a provider of innovative and integrated financial solutions for small business owners and entrepreneurs، EFG Corp-Solutions، which provides leasing and factoring services، Valu، a universal financial technology powerhouse، Bedaya for mortgage finance، Kaf for insurance، and EFG Finance SMEs، which provides financial services for small and medium enterprises. Furthermore، the company delivers commercial banking solutions through Bank NXT، an integrated retail and corporate banking product provider in Egypt.
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