EFG Finance Receives the License from the FRA for its New NBFI Venture Set to Offer Innovative Financial Solutions for Small and Medium Enterprises to Drive Growth and Success
تاريخ النشر: 13th, March 2024 GMT
EFG Finance، the non-bank financial institutions (NBFI) arm of EFG Holding، announced today that it has obtained the required license from the Financial Regulatory Authority (FRA) to introduce its newest subsidiary that will provide financial services tailored for small and medium enterprises. The company is poised to complement EFG Finance's core offering by catering to the financing needs of small and medium-sized enterprises (SMEs) in Egypt.
With this new venture، the financial institution seeks to bridge the gap in its product offering، targeting businesses that fall between the micro and small enterprises supported by Tanmeyah and larger enterprises served by EFG Corp-Solutions. The new platform will focus on providing tailor-made financing products and support to SMEs as they navigate their growth journeys.
"We are delighted to announce the acquisition of a new license، allowing us to introduce a new subsidiary to the EFG Holding family. At EFG Holding، our relentless dedication to providing a comprehensive range of financial products ensures accessibility for individuals and businesses across all income levels and sizes. Our commitment lies in crafting innovative financial solutions that not only fuel economic growth but also empower our clients to prosper، while generating promising returns for our shareholders through new ventures." Commented Karim Awad، Group CEO of EFG Holding.
Upon its launch، the company will provide the SME ecosystem with seamlessly accessible and highly scalable products and services through various distribution channels، all facilitated by digital processing and delivery. Leveraging technology to complement the underwriting experience، the NBFI platform aims to expand its customer base and deliver a superior user experience. The offerings will be supported by a careful assessment of customers' specific risk attributes and growth needs.
Aladdin ElAfifi، CEO of EFG Finance، an EFG Holding company، commented on the news، saying، “We are thrilled to announce the forthcoming launch of our new SME business، a testament to our unwavering commitment to offering products and services that cater to the growth and prosperity of the Egyptian economy. With the acquisition of the license، we are poised to introduce a revolutionary platform designed specifically to meet the unique financial needs of small and medium-sized enterprises across Egypt. At EFG Finance، we recognize the vital role that SMEs play in driving economic growth and job creation. Through this new company، we aim to empower these enterprises with access to innovative financial solutions، leveraging cutting-edge technology and extensive industry experience. Working under a renowned group such as EFG Holding has its advantage، as it facilitates the creation of powerful synergies across various lines of business، delivering innovative and convenient solutions to clients.”
EFG Finance is the fastest-growing NBFI platform in Egypt and a growth engine for financial inclusion. The platform is home to numerous brands، including Valu، MENA’s leading universal financial technology powerhouse، micro and small finance player Tanmeyah، leasing and factoring platform EFG Corp-Solutions، mortgage finance provider Bedaya، insurance company Kaf، and e-payment platform PayTabs Egypt.
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Valu، MENA’s leading universal financial technology powerhouse، announced today a collaboration with Vezeeta Lab، the Innovation Hub of MENA’s leading health-tech platform Vezeeta، and Geidea، a renowned payment solutions provider. This partnership will help make healthcare services in Egypt more accessible، affordable، and seamless for millions of patients.
Valu continues strengthening its presence in the healthcare sector by partnering with Vezeeta، building on previous milestones to integrate fintech solutions into health-tech. This collaboration provides flexible payment plans through Geidea’s cashless payment options to ease financial barriers to essential care. Central to this effort is Vezeeta’s flagship program، Shamel، a subscription-based program offering high-quality healthcare services at significantly reduced prices. Valu will offer flexible payment plans for Shamel، different medical services، and pharmaceutical products، ensuring broader access to affordable healthcare.
Shamel provides discounts of up to 80% on a wide range of healthcare services. These include surgeries، laboratory tests and scans، doctor consultations، dentistry، and in-clinic services through a network of over 8،000 healthcare providers across Egypt. As Vezeeta rolls out online payment options across its network، Valu’s flexible payment plans will also become available for various services، including doctor consultations، lab tests and scans، surgeries، and elective care.
Motaz Lotfy، Senior Director of Business Development and Partnerships at Valu، commented on the partnership، “With 90% of Egypt’s population lacking private health insurance coverage and incurring out-of-pocket healthcare expenses reaching USD 180 million annually، there is an urgent need for access to affordable healthcare solutions in the community. We are excited to leverage our fintech expertise alongside Vezeeta and Geidea to address this area. Together، we are creating new opportunities for Egyptians، enabling them to prioritize their health without facing financial strain. By integrating Valu’s innovative solutions into the health-tech sector، we provide effective payment solutions and empower lives through a meaningful impact.”
Ola Aly Eldin، Chief Operating Officer at Vezeeta، added، “At Vezeeta، we believe that no one should have to choose between their health and financial burdens. The launch of Shamel and our collaboration with Valu and Geidea demonstrates our strong commitment to providing high-quality healthcare that is accessible and affordable. With the rising costs of healthcare services، many people face limited options for getting the care they need، Shamel steps in to drive affordability and make quality healthcare within reach for all segments of the Egyptian society in a full digital experience through Vezeeta App.
Choucri Asmar، Chief Corporate Development Officer at Vezeeta & Head of Vezeeta Lab، said، “At Vezeeta Lab، we focus on partnerships and M&As that bring innovation supporting Vezeeta customers. In our commitment to merge fintech solutions with healthtech، this tripartite partnership between ValU، Geidea، and Vezeeta Lab will offer payment plans and cashless payment options with flexible financing، empowering millions of Egyptians to access the best healthcare without the financial burden.”
Ahmed Nader، CEO of Geidea Egypt، commented، “At Geidea Egypt، we provide innovative digital payment solutions that meet the evolving needs of the Egyptian market and promote financial inclusion. Our partnership with Valu and Vezeeta represents a significant step toward improving the digital payment experience، especially in the healthcare sector، by offering users seamless and secure payment options. This collaboration highlights our commitment to delivering advanced technological solutions that facilitate business growth and simplify financial transactions for businesses and consumers.”
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